var creativeblock = {
  src: 'tl_files/sifr/creativeblock.swf'
};

sIFR.activate(creativeblock);

sIFR.replace(creativeblock, {
  selector: 'h1'
  ,css: [
    '.sIFR-root { color: #666666; font-size: 18px; }'
  ]
});